Welcome! Everyone.
We slipped to completion of Q2, already!
Some targets and deadlines were missed, and some new ones created. That’s how re-alignment looks.
Tad bit delayed but, here is edition 2 of Ab Initio for 2022. Last edition here.
We tried ignoring it, but it seems a little stubborn in its approach, so here is NFTs for you.
GoI has taken a pragmatic view with including it in the world view of things. So, here we have-
We are very grateful to Arvind for contributing time to this from his busy schedule. Pleas stay tuned for the Part 2 and 3 in the later editions.
From all of us at TAG & BENCH ASSOCIATES, embrace yourselves for a strong year ahead.
In this issue
NFTs and it’s invisible string attatched to intellectual property
Understanding ONDC: A new way forward to digital commerce
A Whole New World – Blockchain, NFTs and the Metaverse Part One
“The more practical, real world value of NFTs as a means of authenticating physical items- is, interestingly, even less certain. Therefore, securing one’s IP rights is essential to prevent being knocked off in the real world.”
“ONDC is going to open several gates for digital commerce in India. It is expected to digitize the entire value chain, foster inclusion of suppliers and standardize operations.”
The Department for Promotion of Industry and Internal Trade (DPIIT) recently went live with its new ONDC project on a limited scale. This is going to enable small merchants to access technologies and processes that earlier were typically deployed by large e-commerce platforms.
This new initiative aims to democratise e-commerce while checking the dominance of US-based players such as Amazon and Flipkart who have so far monopolised the e-commerce landscape in India.
It will to be an important step towards making digital commerce processes an open source, resulting in creation of a platform which is accessible to all online retailers and vendors.
“Open Network for Digital Commerce” (ONDC) is an initiative which aims at promotion of open networks for exchange of goods and services of all aspects over electronic or digital networks. It is based on “open-sourced methodology”, using open network protocols which would be completely independent of any specific platform.
“Digital commerce” enables the customers to purchase goods or services through an interactive as well as self-service experience. The Consumer Protection Act, 2019 defines, digital commerce as- “buying or selling of goods or services including digital products over digital or electronic network.”
Making a process or software “open-source” means that the steps or the code of that process is made available for others to use, modify and redistribute in a free manner. If the ONDC is implemented and finally mandated, it would simply mean that all the e-commerce companies will have to start operating using the same processes.
This will in return give a huge booster shot to new entrants and smaller online retailers. The creation of ONDC also means access to a large repository of buyer and seller data for those joining the open-source platform. Such data has till now been accumulated by large e-commerce marketplaces without enabling access to this data for their individual sellers.
The ONDC on 29th April, 2022, saw a pilot launch in Coimbatore, Bangalore, Delhi, Shillong and Bhopal. Within 6 months, the plan is to launch it in 100 cities. ONDC is also aiming to curb “digital monopoly”.Nandan Nilekani, who helped the government in creation of the biometric identification after co-founding Infosys believes that ONDC meets all the criteria for the “next revolution and disruption” in India.
It can actually create a difference and be a way forward for digital commerce as it has the government’s commitment. Businesses are expected to benefit from lightweight investment, transparent rules and lower cost of business acquisition. In addition to this, the market condition in recent times is quite rife and there has been a massive shift towards e-commerce due to the pandemic.
The benefits of ONDC include:
“ONDC is expected to digitise the entire value chain, standardise operations, promote inclusion of suppliers, derive efficiency in logistics, and enhance value for consumers”.
– DPIIT
This platform works on two ends – the seller side and the buyer side. On the seller side, players such as enterprise resource planning company “GoFrugal”, and digital business platform “Digiit” will be involved, while on the buyer side interface is being built on Paytm.The ONDC platform will lay in the middle of these interfaces, hosting the buyers and the sellers.
ONDC is not platform-centric and is going to offer real freedom of choice.A buyer will search for an item on the Paytm app, for where ONDC has gone live, the app will then connect to the ONDC platform, which will connect it to seller side interfaces. It will list out all the sellers who have listed that particular desired item.To put simply, even if the seller and the consumer are registered on a different platforms, the consumer can directly purchase products of the seller without registering on that platform from the ONDC network.
Further on the ONDC, there will be several other backend partners.All e-commerce companies and online businesses in the nation will have to operate using the same processes and standards, once ONDC gets implemented. According to recent reports, this could mean “a complete revamp of systems for e-commerce players”. ONDC will comply with “the information technology Act, 2000” and in addition to that, it is designed for compliance with the emerging personal data protection bill.
ONDC may very well end up eroding Amazon and Walmart-owned Flipkart’s online domination, which has alarmed millions of small stores that constitute and shape India’s retail backbone. Both companies alone have poured around $24 billion to capture 80% of the e-commerce market through their aggressive discounts and promotion of preferred sellers.
The CCI raided the offices of top sellers on Amazon and Flipkart a day before the ONDC was launched. The move was triggered by complaints of local traders. Accusations were based on predatory pricing, collusion with corporate sellers and deep discounting. Large e-commerce firms have protested as they have invested heavily in the R&D as well as deployment of their own technology.
The government has revealed that the retailers and venture capital firms have provided support to the ONDC plan. Banks such as State Bank of India, ICICI Bank and Bank of Baroda have already committed total investments of INR 2.55 B. Several public and private sector banks have picked up stakes in ONDC. Around 80 firms are working to integrate market players with the ONDC platform.
SBI, HDFC, Axis Bank and Kotak Mahindra have acquired a total share of 7.84% each, by investing INR 100 M individually to purchase 10,00,000 equity shares of face value of INR 100 each. Earlier in November of 2021, PNB announced its plans to buy 9.5% share in ONDC. A recent report mentioned that India’s ONDC initiative aims to on board 30 million sellers and 10 million merchants online.
It is clear from the plan that ONDC is going to open several gates for digital commerce in India. It is expected to digitize the entire value chain, foster inclusion of suppliers and standardize operations. Section 84A of the IT Act, 2000 casts a duty upon the Central Government to promote e-governance and e-commerce.It will usher the discoverability, inclusivity and interoperability of small businesses and empower suppliers as well as the consumers by breaking the monopoly of giant platforms.
However, it has been mentioned that this could create problems for larger e-commerce companies, which have their proprietary processes and technology deployed for these segments of operations. They could end up losing control over their user interface and consumer behaviour insights which puts their competitive advantage under threat. All of this amounts to a difficult and far-reaching reconfiguration. Suffice to say, it would be interesting to see what new changes take place after this initiative in the field of digital commerce.
“The blockchain network is less prone to failure due to the decentralized nature of the network. Attacking the system is more cumbersome and expensive for hackers or intruders. There is no third-party involved hence no added risk in the system.”
In this series we shall be dwelling into these afore stated topics of interest. The current segment shall cover Blockchain and our following segments shall cover issues surrounding the NFTs and the Metaverse. To make things simple to grasp and understand the segment is framed in a question and answer format.
What is the Blockchain?
Blockchain is a public ledger which facilitates the process of recording transactions and tracking assets in a business network.
Blockchain was first introduced in 2008 with the inception of the Bitcoin cryptocurrency — the creation of digital money that anyone can own. The second generation of blockchain, Ethereum, was introduced in 2014, and allowed developers to execute programs (smart contracts) on a distributed ledger. Smart contracts enabled developers and businesses to build financial applications that make use of cryptocurrencies and other types of tokens, for things like borrowing and lending, decentralized exchanges, and more.
Distributed ledger is an important feature of the blockchain as it allows for tracking as to what is happening within the ledger; every node ensures validation; changes are immediately recorded as there are no intermediaries; adding a new block requires validation of users or most nodes; provides for a level playing field as no special status or treatment is provided to users or nodes withing the blockchain network and the standard procedures and rules apply to everyone.
Decentralization offers many advantages – as a blockchain network does not depend on human calculations, it is fully organized and fault-tolerant. The blockchain network is less prone to failure due to the decentralized nature of the network. Attacking the system is more cumbersome and expensive for hackers or intruders. There is no third-party involved hence no added risk in the system. The decentralized nature of blockchain facilitates creating a transparent profile for every participant on the network. Thus, every change is traceable, and more concreate. Users have control over their properties and they don’t have to rely on third-party to maintain and manage their assets.
These afore stated characteristics of the Blockchain such as transparency, trust, and being tamper proof have led to it being utilized in many applications such as bitcoin, NFTs and Ethereum to name a few.
This is only for informational purposes and does not constitute legal opinion or advice. This document is not intended to address the circumstances of any particular individual or corporate body. Readers should not act on the information provided herein without appropriate professional advice after a thorough examination of the facts and circumstances of a particular situation. There can be no assurance that the judicial/quasi-judicial authorities may not take a position contrary to the views mentioned herein.