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Ab Initio

Second Edition

August 2022

Note from the editor

- Shraddha Ray Menon

Welcome! Everyone.

We slipped to completion of Q2, already!

Some targets and deadlines were missed, and some new ones created. That’s how re-alignment looks.

Tad bit delayed but, here is edition 2 of Ab Initio for 2022. Last edition here.

We tried ignoring it, but it seems a little stubborn in its approach, so here is NFTs for you.

GoI has taken a pragmatic view with including it in the world view of things. So, here we have-

  1. NFT’s and their Intellectual Property aspects. If you are planning to take a punt on these, it may be worth taking a peek into the IP rights.
  2. We think it might be good to tie it in with ONDC (Open Network for Digital Commerce), so there is a blog insight on this.
  3. In our Guest Contributor segment, we have Part 1 of the world of NFT, Blockchain and Metaverse by Arvind Gopal – IP, IT and Cyberspace Attorney.

We are very grateful to Arvind for contributing time to this from his busy schedule. Pleas stay tuned for the Part 2 and 3 in the later editions.

From all of us at TAG & BENCH ASSOCIATES, embrace yourselves for a strong year ahead.

In this issue

NFTs and it’s invisible string attatched to intellectual property

Understanding ONDC: A new way forward to digital commerce

A Whole New World – Blockchain, NFTs and the Metaverse Part One

1.

NFTs and it's invisible string attached to intellectual property

“The more practical, real world value of NFTs as a means of authenticating physical items- is, interestingly, even less certain. Therefore, securing one’s IP rights is essential to prevent being knocked off in the real world.”

Non-Fungible Token’s (NFTs) is data that is added to a file that creates a unique signature, which can be a song, an image file, a text, a tweet or any other digital format. It has been in making since 2012 and took the world by storm in 2017, when Twitter’s CEO, Jack Dorsey, sold an NFT of his first-ever tweet for USD 2.9 million and the sales of NFTs between January 2021 to March 2021, rose close to 2000%. This indicated that anything – like music, drawing, gifts or even a tweet holding sentimental value or creates a relation between the collector and the creator was worth becoming tool for earning money. The process of creating a particular NFT involves identification of a potential asset that shall be digitalized, subsequent to which the same shall be minted. The process of minting is based on the blockchain technology used in the creation and several platforms which are available and allow holder of the asset to tokenize the same. The first concern that NFTs bring about is the right the buyer gets with the purchase of an NFT. Since an NFT is a representation of an underlying work of art, its purchase might not transfer the underlying intellectual property rights to the buyer. The actual question bombing the purchasing community is – what do you own by purchasing an NFT? Do you become the holder of the IP’s involved in the NFT? When you consider the intellectual property implication of NFTs it is essential to distinguish between the ownership of the NFT and the intellectual property that underpins it. NFT is different from the work minted in the NFT. The IP is not on the NFT but on the work that is minted on the token which makes the token non- fungible.  Since, the NFT are based on blockchains designed to be decentralised and independent of third party controls, the assets can be replicated, duplicated and forwarded to an infinite extent. Creation of fraudulent NFTs or creating NFT from a copies/ stolen work is possible due to the creation options available on these platforms. The purchaser of the NFT does not own any copyright associated with the particular asset and the purchaser owns only a form of license and just a mere transfer of on NFT does not qualify as transfer of IP. NFTs being the recent development most companies have not preferred to protect their marks in classes related to virtual goods/ services, metaverse or digital commodities. NFT’s does not grant copyright privileges and the buyer is only vested with ownership of the digital asset much like a painter continues to enjoy copyright of his work even after the physical painting is sold to the buyer. The purchaser gets no proprietary rights to every copy of the purchased work, and gets only ownership of the purchased work and its original copyright vested with the creator. It has become very common to witness manifestation of this problem where someone tokenizes an artwork that does not belong to them and sells it while masquerading themselves as the original owner. Many platforms due to such issue have started picking limited users who can create the NFT’s and do not allow every user to create NFTs on their platform.

LEGAL LACUNA

The absence of legal framework leads to classification issues in India. In the current form, the legislation applicable for NFT seems to be Securities Contract Regulation Act, 1956 (SCRA) which defines derivative as a contract which derives its value from the prices, or index of prices, of underlying securities. In the broadest interpretation, NFT’s are essentially fitting this description of derivatives, section 18A of SCRA makes contract in derivatives legal only if they are traded on a recognised stock exchange. Which, due to lack of brevity, points that NFTs, currently fit derivatives as per the SCRA. Additionally, provisions in the SCRA would render NFTs as derivative only if they are on a recognised stock exchange, which does not exist for NFTs yet and are still traded only on the virtual platforms which are not recognised by SEBI and RBI. Under such circumstance, the platform where NFTs are traded will have to apply for recognition as Stock Exchange with the Central Government. Due to lack of governing legislation in relation to NFTs we see a lot of token minted by third parties which are either identical or similar to an existing well established trademark, which ultimately leads to the infringement of the holder’s trademark. Famous footwear manufacturer Nike sued a company for selling unauthorised images of Nike shoes in the form of NFTs. Nike claimed that the NFT infringed its trademark and are likely to confuse consumers leading to an assumption that the NFTs are being created and sold by the brand itself, which ultimately leads to financial loss in a consumer based brand. The actual subject matter of the NFT can be protected under the Intellectual Property subject to the fact that the same ought to fulfil the requirement to be protected. The process of minting or creating a particular NFT shall be protected under the Patents law in case the same falls under the category of patentable subject matter. In USA, the NFTs themselves are likely not copyrightable, given that the law allows copyright on “tangible medium of expression” to be eligible for copyright protection. NFTs themselves are intangible and are therefore outside the scope of U.S. copyright law. The legal implication of NFT ownership still remain murky as far as “ownership” under law is concerned it will in all probability take a couple of landmark and defining court decision to help owner and enthusiasts to navigate the water.

IMPACT OF WEB 3.0

Web3 consists of applications and data produced on a decentralised technology. On a broader spectrum it includes cryptocurrency, Decentralised Autonomous Organisations (DAO) and digital assets like NFTs. The concept of virtual reality and augmented reality got modified with emergence of metaverse with more interactive options. Web3 is internet owned and built through users’ generated tokens. Web3 got tremendous boost in 2022 with the introduction of NFTs and gaming industry in the system. Users are now creating NFT gaming avatars and trading on Web3 creating a USD10 billion industry within the first quarter of 2022. Developers are preselling gaming avatars in the domain to fund development of games and projects. Web3 could become a major monetization hub for items of value in future. Though at nascent stage, Web3 could revolutionise the internet in future. As major servers are controlled by big tech companies, control over user data remains scarce. Open-source domain with tighter data security with help of different nodes in the blockchain could provide greater user data security. The ownership over the NFT/data will always remain with the user without any third-party infringements. GIFs, Jpegs have become the new form of artwork in the virtual sphere. There has been significant shift from traditional modes of painting to paintings created on blockchain. There has been significant rise in short still and clips being sold on the internet which can be obtained for significant less money. NFTs are being used by luxury brands like Louis Vuitton, Prada to track legitimacy of products stored on AURA Blockchain.

NFT AND IP RELATIONS

Any NFT buyer only receives a cryptographically signed receipt proving they are the rightful owner of that specific copy of the NFT. This needs to be understood more precisely as the buyer receives merely ownership of the purchased work and not the original copyright that belongs to the author; For instance, the NFT of the animated digital cartoon Nyan Cat is owned by a person who paid thousands of dollars for it. Christopher Torres, who created the original doodle of Nyan Cat, still holds the original copyright. This is due to the following fundamentals: Every NFT has a unique serial number or hash which cannot be duplicated. A single digital file creates one specific hash and cannot be replicated or reproduced. The ownership of the NFT pertaining to the copyright gets transferred only when the original author transfers those rights to the NFT owner. If transfer is made through license various restrictions including reproduction, sharing copies or creating derivatives could be restricted based on nature of transfer. The owner of the NFT having copyrights have all the rights provided under Section 14 of the Indian Copyrights Act 1957 including reproductions and modifications. The question of enforcement arises as NFT ownerships is bound by decentralised nature of blockchain making all transactions immutable.

CONCLUSION

NFTs are financial instruments and driven by demand and supply mechanics. It also comes with significant Intellectual property rights issues and ownership confusions. The effective way to decrease such issues is to create distinction between ownership and property implication of NFT. Requisite regulations and broadening the scope of current legislation remains need of the hour. Taxation of cryptocurrency is one step towards recognition of crypto in the sector. Deepening crisis in term of crypto valuation could prove to be major hindrance in adoption of NFTs on the longer run. The daftness of selling ownership in digital art for excessive rates has been widely talked about topic on social media and news media suggesting owning digital art is worthless. The more practical, real world value of NFTs as a means of authenticating physical items- is, interestingly, even less certain. Therefore, securing one’s IP rights is essential to prevent being knocked off in the real world.

2.

Understanding ONDC: A new way forward to digital commerce

“ONDC is going to open several gates for digital commerce in India. It is expected to digitize the entire value chain, foster inclusion of suppliers and standardize operations.”

The Department for Promotion of Industry and Internal Trade (DPIIT) recently went live with its new ONDC project on a limited scale.  This is going to enable small merchants to access technologies and processes that earlier were typically deployed by large e-commerce platforms.

This new initiative aims to democratise e-commerce while checking the dominance of US-based players such as Amazon and Flipkart who have so far monopolised the e-commerce landscape in India.

It will to be an important step towards making digital commerce processes an open source, resulting in creation of a platform which is accessible to all online retailers and vendors.

WHAT IS ONDC AND DIGITAL COMMERECE?

“Open Network for Digital Commerce” (ONDC) is an initiative which aims at promotion of open networks for exchange of goods and services of all aspects over electronic or digital networks. It is based on “open-sourced methodology”, using open network protocols which would be completely independent of any specific platform.

“Digital commerce” enables the customers to purchase goods or services through an interactive as well as self-service experience. The Consumer Protection Act, 2019 defines, digital commerce as- “buying or selling of goods or services including digital products over digital or electronic network.”

WHAT IS OPEN SOURCE?

Making a process or software “open-source” means that the steps or the code of that process is made available for others to use, modify and redistribute in a free manner. If the ONDC is implemented and finally mandated, it would simply mean that all the e-commerce companies will have to start operating using the same processes.

This will in return give a huge booster shot to new entrants and smaller online retailers. The creation of ONDC also means access to a large repository of buyer and seller data for those joining the open-source platform. Such data has till now been accumulated by large e-commerce marketplaces without enabling access to this data for their individual sellers.

SIGNIFICANCE OF ONDC IN CURRENT TIMES

The ONDC on 29th April, 2022, saw a pilot launch in Coimbatore, Bangalore, Delhi, Shillong and Bhopal. Within 6 months, the plan is to launch it in 100 cities. ONDC is also aiming to curb “digital monopoly”.Nandan Nilekani, who helped the government in creation of the biometric identification after co-founding Infosys believes that ONDC meets all the criteria for the “next revolution and disruption” in India.

It can actually create a difference and be a way forward for digital commerce as it has the government’s commitment. Businesses are expected to benefit from lightweight investment, transparent rules and lower cost of business acquisition. In addition to this, the market condition in recent times is quite rife and there has been a massive shift towards e-commerce due to the pandemic.

The benefits of ONDC include:

  • Access to more number of buyers
  • Better discoverability of products at best prices
  • Autonomy on terms due to multiple choices
  • Lower cost of doing business
  • More options for value chain services like fulfillment and logistics

“ONDC is expected to digitise the entire value chain, standardise operations, promote inclusion of suppliers, derive efficiency in logistics, and enhance value for consumers”.

– DPIIT

HOW IS IT GOING TO WORK?

This platform works on two ends – the seller side and the buyer side. On the seller side, players such as enterprise resource planning company “GoFrugal”, and digital business platform “Digiit” will be involved, while on the buyer side interface is being built on Paytm.The ONDC platform will lay in the middle of these interfaces, hosting the buyers and the sellers.

ONDC is not platform-centric and is going to offer real freedom of choice.A buyer will search for an item on the Paytm app, for where ONDC has gone live, the app will then connect to the ONDC platform, which will connect it to seller side interfaces. It will list out all the sellers who have listed that particular desired item.To put simply, even if the seller and the consumer are registered on a different platforms, the consumer can directly purchase products of the seller without registering on that platform from the ONDC network.

Further on the ONDC, there will be several other backend partners.All e-commerce companies and online businesses in the nation will have to operate using the same processes and standards, once ONDC gets implemented. According to recent reports, this could mean “a complete revamp of systems for e-commerce players”. ONDC will comply with “the information technology Act, 2000” and in addition to that, it is designed for compliance with the emerging personal data protection bill.

ONDC: A CHALLENGE TO CURRENT E-COMMERCE MONGUL

ONDC may very well end up eroding Amazon and Walmart-owned Flipkart’s online domination, which has alarmed millions of small stores that constitute and shape India’s retail backbone. Both companies alone have poured around $24 billion to capture 80% of the e-commerce market through their aggressive discounts and promotion of preferred sellers.

The CCI raided the offices of top sellers on Amazon and Flipkart a day before the ONDC was launched. The move was triggered by complaints of local traders. Accusations were based on predatory pricing, collusion with corporate sellers and deep discounting. Large e-commerce firms have protested as they have invested heavily in the R&D as well as deployment of their own technology.

KEY STAKEHOLDERS

The government has revealed that the retailers and venture capital firms have provided support to the ONDC plan. Banks such as State Bank of India, ICICI Bank and Bank of Baroda have already committed total investments of INR 2.55 B. Several public and private sector banks have picked up stakes in ONDC. Around 80 firms are working to integrate market players with the ONDC platform.

SBI, HDFC, Axis Bank and Kotak Mahindra have acquired a total share of 7.84% each, by investing INR 100 M individually to purchase 10,00,000 equity shares of face value of INR 100 each. Earlier in November of 2021, PNB announced its plans to buy 9.5% share in ONDC. A recent report mentioned that India’s ONDC initiative aims to on board 30 million sellers and 10 million merchants online.

CONCLUSION

It is clear from the plan that ONDC is going to open several gates for digital commerce in India. It is expected to digitize the entire value chain, foster inclusion of suppliers and standardize operations. Section 84A of the IT Act, 2000 casts a duty upon the Central Government to promote e-governance and e-commerce.It will usher the discoverability, inclusivity and interoperability of small businesses and empower suppliers as well as the consumers by breaking the monopoly of giant platforms.

However, it has been mentioned that this could create problems for larger e-commerce companies, which have their proprietary processes and technology deployed for these segments of operations. They could end up losing control over their user interface and consumer behaviour insights which puts their competitive advantage under threat. All of this amounts to a difficult and far-reaching reconfiguration. Suffice to say, it would be interesting to see what new changes take place after this initiative in the field of digital commerce.

3.

A Whole New World - Blockchain, NFTs and the Metaverse

Written by Arvind Gopal – IP, IT and Cyberspace Attorney

“The blockchain network is less prone to failure due to the decentralized nature of the network. Attacking the system is more cumbersome and expensive for hackers or intruders. There is no third-party involved hence no added risk in the system.”

In this series we shall be dwelling into these afore stated topics of interest. The current segment shall cover Blockchain and our following segments shall cover issues surrounding the NFTs and the Metaverse. To make things simple to grasp and understand the segment is framed in a question and answer format.        

What is the Blockchain?

Blockchain is a public ledger which facilitates the process of recording transactions and tracking assets in a business network.

Blockchain was first introduced in 2008 with the inception of the Bitcoin cryptocurrency — the creation of digital money that anyone can own. The second generation of blockchain, Ethereum, was introduced in 2014, and allowed developers to execute programs (smart contracts) on a distributed ledger. Smart contracts enabled developers and businesses to build financial applications that make use of cryptocurrencies and other types of tokens, for things like borrowing and lending, decentralized exchanges, and more.

What are the salient features of the Blockchain?

  1. Immutability – The blockchain is a permanent and unalterable network. Blockchain technology functions through a collection of nodes. Every node in the network has a copy of the digital ledger. To add a transaction every node checks the validity of the transaction, and if the majority of the nodes ascertain that the transaction is valid then such transaction is added to the network. This means that without the approval of a majority of nodes no one can add any transaction blocks to the ledger. Any validated records are irreversible and cannot be changed. This means that any user on the network won’t be able to edit, change or delete it. Therefore, the blockchain is not capable of or susceptible to change.
  2. Distributed Ledger – All network participants in the blockchain have a copy of the ledger which ensures transparency. The public ledger provides complete information about all the participants on the network and transactions that have occurred. The distributed computational power across the computers ensures a better outcome.

    Distributed ledger is an important feature of the blockchain as it allows for tracking as to what is happening within the ledger; every node ensures validation; changes are immediately recorded as there are no intermediaries; adding a new block requires validation of users or most nodes; provides for a level playing field as no special status or treatment is provided to users or nodes withing the blockchain network and the standard procedures and rules apply to everyone.

  3. Decentralized – means that there is no central governing authority or an intermediary that controls, operates or is responsible for decisions. Rather a group of nodes aid in ensuring control, making decisions and maintain the network. Each and every node in the blockchain network has the same copy of the ledger.

    Decentralization offers many advantages – as a blockchain network does not depend on human calculations, it is fully organized and fault-tolerant. The blockchain network is less prone to failure due to the decentralized nature of the network. Attacking the system is more cumbersome and expensive for hackers or intruders. There is no third-party involved hence no added risk in the system. The decentralized nature of blockchain facilitates creating a transparent profile for every participant on the network. Thus, every change is traceable, and more concreate. Users have control over their properties and they don’t have to rely on third-party to maintain and manage their assets.

  4. Security – All the records in the blockchain are individually encrypted. Using encryption adds another layer of security to the entire process on the blockchain network. Since there is no central authority, it does not mean that one can simply add, update, modify or delete data on the network. All information on the blockchain is hashed, in the form of hash values, (depicted alphanumerically and is akin to a serial number associated with goods and services or are fingerprints for files) cryptographically which means that every piece of data has a unique identity on the network. All the blocks contain a unique hash of their own and the hash of the previous block. Due to this hash value, the blocks are cryptographically linked with each other and any attempt to modify the data means to change all the hash IDs which is aids in trace routing and difficult to thereby enhancing security.

  5. Consensus – is a decision-making algorithm for the group of nodes active on the network to reach an agreement which aids in making quick and unbiased decisions as well as ensures smooth functioning. Nodes might not trust each other but they can trust the algorithm that runs at the core of the network to make decisions. There are many consensus algorithms available each with its pros and cons. Every blockchain must have a consensus algorithm otherwise it will lose its value.
  6. Unanimous – All the network participants agree to the validity of the records before they can be added to the network. When a node wants to add a block to the network then it must get majority voting otherwise the block cannot be added to the network. A node cannot simply add, update, or delete information from the network. Every record is updated simultaneously and the updations propagate quickly in the network. Thus, it is not possible to make any change without consent from the majority of nodes in the network.
  7. Faster Settlement – Traditional banking systems are prone to fallacies such as delays in processing transactions and thereby increasing susceptibility to corruption. Conversely, blockchain offers a faster settlement compared to traditional banking systems.

    These afore stated characteristics of the Blockchain such as transparency, trust, and being tamper proof have led to it being utilized in many applications such as bitcoin, NFTs and Ethereum to name a few.

 

Shraddha Ray Menon
Founder

Shruti Agarwal
Counsel

Neil Dawes Bhutani
Principal Associate

Ankit Mishra
Senior Associate

Aman Ahmed
Associate

Payal Singh
Trainee Associate

Disclaimer

This is only for informational purposes and does not constitute legal opinion or advice. This document is not intended to address the circumstances of any particular individual or corporate body. Readers should not act on the information provided herein without appropriate professional advice after a thorough examination of the facts and circumstances of a particular situation. There can be no assurance that the judicial/quasi-judicial authorities may not take a position contrary to the views mentioned herein.

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